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Scenario Planning

三情境規劃 · Source: Shell / Strategic Planning

Systematically evaluating worst, base, and best outcomes under high uncertainty

Core Concept

Don't build just "my plan" — build three simultaneously: worst case (bear), most likely (base), best case (bull). Forcing yourself to plan for all three means you won't be caught off guard by any outcome, and it makes you more honest about expected value.

When to use this

When the future is highly uncertain and a single forecast is untrustworthy. Build optimistic / base / pessimistic scenarios with response plans for each — more resilient than betting on one forecast, more flexible than over-hedging.

When not to use this

Not for short-term decisions with narrow outcome ranges — multi-scenario analysis inflates unnecessary uncertainty. Also do not use it to indefinitely defer decisions; after three scenarios, action must land.

Questions you will be asked

Using this framework, you will work through —

  1. 1.What is the core uncertainty in this decision? What variable's direction most affects the outcome?
  2. 2.Worst case (Bear): If the key uncertainties all move against you, what happens?
  3. 3.Base case (Base): What is the most likely scenario? What probability do you assign?
  4. …and 3 more

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