Apexhone · Think it through

Before the decision that matters,
think it through.

A pocket decision consultant. Apply the same frameworks Bezos, Munger, and Kahneman have used in the field — work through structured questions and sharpen your judgment.

Start thinking →Browse frameworks

How it works

Name the decision

In a few sentences, capture what you are facing — the situation, the constraints, the options.

Pick a framework

Choose one decision framework from management, psychology, or finance — and work through its structured questions.

Come back and verify

Set a reminder. A few months later, log what actually happened. See your judgment improve, and your blind spots show up.

Free framework library

10 core thinking frameworks

Management & Thinking

Pre-mortem

Gary Klein

Stress-testing a plan before committing — finding failure paths you haven't seen yet

Management & Thinking

Regret Minimization Framework

Jeff Bezos

Major life decisions, career changes, irreversible choices — especially useful when present emotions cloud judgment

Management & Thinking

10 / 10 / 10 Rule

Suzy Welch

Emotionally charged in-the-moment decisions — reveals the gap between short-term feelings and long-term consequences

Management & Thinking

Second-Order Thinking

Howard Marks / Charlie Munger

Complex decisions with cascading effects, strategic choices, any "obvious" decision — because first-order outcomes everyone sees are often already priced in

Psychology & Behavior