Management & Thinking
10 / 10 / 10 Rule
10 / 10 / 10 法則 · Source: Suzy Welch
Emotionally charged in-the-moment decisions — reveals the gap between short-term feelings and long-term consequences
Core Concept
Evaluate the same decision from three time distances: 10 minutes (present emotion), 10 months (medium-term reality), 10 years (long-term meaning). The gaps between them are themselves the insight.
✓ When to use this
When present emotion is drowning judgment and you need a fast recalibration: a response after an argument, an impulse purchase, whether to take a public stance. Can be done in five minutes.
✗ When not to use this
Not for strategic decisions that need rigorous analysis — the time horizons are too coarse. Use Regret Minimization for long-term commitments and Expected Value for technical calls.
Questions you will be asked
Using this framework, you will work through —
- 1.What decision are you considering?
- 2.How will you feel 10 minutes after making this decision?
- 3.In 10 months, will this decision still matter in your life?
- …and 3 more
Related Frameworks
Management & Thinking
Regret Minimization Framework
Major life decisions, career changes, irreversible choices — especially useful when present emotions cloud judgment
Management & Thinking
Second-Order Thinking
Complex decisions with cascading effects, strategic choices, any "obvious" decision — because first-order outcomes everyone sees are often already priced in